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A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]
The inputs for lookalike targeting included a database of Trump supporters from the campaign as well as multiple data sources from the Republican National Committee. Once the lookalike audience profiles were defined, ads could then be targeted and served to them based on what was known about them.
In late 2024, multiple news outlets reported a large rise in the prevalence of look-alike contests across the United States, United Kingdom, Ireland and Australia, as well as later contests in India and Brazil, which were attributed to the initial popularity of a Timothée Chalamet look-alike contest in October that year.
Throughout discussions about Cambridge Analytica, parent company Strategic Communication Laboratories (SCL) and how they came to obtain information on some 87 million Facebook users, you've ...
The House Jan. 6 select committee’s hearing Thursday night investigating former President Trump’s actions during the riot at the Capitol last year featured an unlikely superhero lookalike ...
Celebrity look-alike competitions appear to be the sleeper hit of 2024. Popping up in cities like New York, San Francisco, Chicago, London and Dublin, self-proclaimed look-alikes of some of ...
Hypertargeting is also the ability on social network sites to target ads based on very specific criteria. This is an important step towards precision performance marketing. The first MySpace HyperTarget release offered advertisers the ability to direct their ads to 10 categories self-identified by users in their profiles, including music ...
Ariana Grande’s look alike, Paige Niemann, has raised concerns after sharing new footage of herself cosplaying as Glinda, Ariana’s character in the Wicked musical. Taking to her TikTok page on ...