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A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]
In late 2024, multiple news outlets reported a large rise in the prevalence of look-alike contests across the United States, United Kingdom, Ireland and Australia, as well as later contests in India and Brazil, which were attributed to the initial popularity of a Timothée Chalamet look-alike contest in October that year.
The inputs for lookalike targeting included a database of Trump supporters from the campaign as well as multiple data sources from the Republican National Committee. Once the lookalike audience profiles were defined, ads could then be targeted and served to them based on what was known about them.
Celebrity look-alike competitions appear to be the sleeper hit of 2024. Popping up in cities like New York, San Francisco, Chicago, London and Dublin, self-proclaimed look-alikes of some of ...
Agan became a professional Kate look-alike in 2012 after customers at an Italian restaurant where she worked repeatedly pointed out the similarities between herself and the Princess of Wales.
For 18-year-old Anna Faith Carlson, who looks stunningly like Queen Elsa from "Frozen," the answer was obvious: start your own look-alike business! It all began with a viral Instagram photo ...
Quantcast was launched in 2006. [5] The company was built on the belief that digital advertising requires reliable data to be successful. Initially the primary aim was to gather detailed, real-time insights on audience characteristics across the internet.
If 2024 gave us anything, it is the simple joy of celebrity look-alike contests.. Sure, they have long existed. A gaggle of little girls with curls participated in a Shirley Temple-themed ...