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In 2002 Giant signed a three-year sponsorship deal with Satellite Sports Group (a company that then managed the former GT Air Show) to begin manufacturing Giant branded bikes to boost the Giant label. [10] These bikes were priced between $150 and $350, filling in the open entry level price gap that their Mosh labeled high-end bikes could not ...
Specialized Bicycle Components, Inc., colloquially known as and stylized as SPECIALIZED, is an American company that designs, manufactures and markets bicycles, bicycle components and related products under the brand name "Specialized", as well as the premium and professional oriented "S-works".
This page lists notable bicycle brands and manufacturing companies past and present. For bicycle parts, see List of bicycle part manufacturing companies.. Many bicycle brands do not manufacture their own product, but rather import and re-brand bikes manufactured by others (e.g., Nishiki), sometimes designing the bike, specifying the equipment, and providing quality control.
In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States. [57]
Powerlite was founded in 1977 by Steve Rink in Orange County, California as a frame for the Peddlepower bike shop called the Peddlepower SR. In early 1979, this would change and the decals would read Powerlite. The company name was resurrected as an independent in 2002 as Powerlite Bicycles USA, which produces BMX racing bikes and accessories.
Alps Bicycle Industrial Co., Ltd., associated with Uchikanda Bicycle Shop in Tokyo from 1918 until its closure in 2007; specialized in made-to-order touring bicycles and equipment [7] Araya, a manufacturer of bicycle rims and of the Focus bicycle brand [8] Bridgestone (variously marketed as Anchor, C.Itoh, Kabuki)
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