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To put that size into perspective, were it to convert all its lines that produce Stella Artois, Jupiler, Leffe, Budweiser and Corona to their equivalent non-alcoholic versions it would cover ...
That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. [12] [13] In 2011, a cider, Stella Artois Cidre, was launched. In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020. [4]
Anheuser-Busch InBev SA/NV (abbreviated as AB InBev) is the largest beer company in the world. [citation needed] It had 200 brands prior to the merger with SABMiller on October 10, 2016. [1]
Having its roots in Leuven, Interbrew was formed in 1987 when Brouwerij Artois, the Flemish brewers of Stella Artois (established before 1366) merged with Walloon-based brewer Piedboeuf. [5] International expansion began when Interbrew acquired the notable Canadian brand Labatt. [6]
A-B likely hopes Beckham’s charm revives Stella Artois, which has lost volume share in four out of the last five years in the US, as drinkers shifted their preferences away from A-B brands to ...
The leading local brand is called Stella (not to be confused with the Belgian Stella Artois). Other brands on the market include Meister , Luxor and Sakara , and the non-alcoholic Birell and Desperados.
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