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Here, too, Coca-Cola is not alone in overcoming this challenge. I don't believe it's coincidence that for both Pepsi and Dr. Pepper Snapple (DPS), sales volumes were also down. The question, though, is how much investors are willing to risk that Coca-Cola can still thrive in a more health-conscious market.
Of its social media platforms, Coca-Cola only posted the advertisement on its YouTube channel. The more than 1,300 comments on the video largely display aversion. The more than 1,300 comments on ...
This isn’t the first time Coca-Cola has used generative AI in its advertising. In 2023, it released “Masterpiece,” a nearly two-minute commercial where paintings in a museum toss an ever ...
In the original ad, three real 40ft trucks were used, weighing two tonnes each and covered with 30,000 light bulbs, according to Coca-Cola. This year’s advert sees a fleet of Coca-Cola trucks ...
Coca-Cola was simultaneously testing possible new variations of its soft drink and decided it would sell more product if it used a sweeter formula. Once New Coke was launched, Pepsi prepared its public response to the change; among its talking points for journalists writing about New Coke was to "Ask them about those Bill Cosby ads". [ 47 ]
Coca-Cola advertisements William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. [ 1 ] [ 2 ] He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and " the real thing ", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time ...
In March 2023, Coca-Cola collaborated with OpenAI to release one of its first AI-generated commercials, called “Masterpiece,” which showed paintings and sculptures in an art museum come to ...
Early clients included Coca-Cola and Anheuser-Busch. [1] During the Depression, D'Arcy executive Archie Lee and illustrator Haddon Sundblom created the original Santa Claus icon for Coca-Cola ads. The Coca-Cola version of Santa Claus was a departure from earlier German depictions of St. Nicholas as a thin, aloof fellow. [2]