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Here, too, Coca-Cola is not alone in overcoming this challenge. I don't believe it's coincidence that for both Pepsi and Dr. Pepper Snapple (DPS), sales volumes were also down. The question, though, is how much investors are willing to risk that Coca-Cola can still thrive in a more health-conscious market.
Of its social media platforms, Coca-Cola only posted the advertisement on its YouTube channel. The more than 1,300 comments on the video largely display aversion. The more than 1,300 comments on ...
This isn’t the first time Coca-Cola has used generative AI in its advertising. In 2023, it released “Masterpiece,” a nearly two-minute commercial where paintings in a museum toss an ever ...
In the original ad, three real 40ft trucks were used, weighing two tonnes each and covered with 30,000 light bulbs, according to Coca-Cola. This year’s advert sees a fleet of Coca-Cola trucks ...
1910 – Whenever you see an Arrow think of Coca-Cola [3] [4] 1917 – Three million a day. 1922 – Thirst knows no season. 1923 – Enjoy thirst. 1924 – Refresh ...
Pages in category "Promotional campaigns by Coca-Cola" The following 21 pages are in this category, out of 21 total. This list may not reflect recent changes .
In March 2023, Coca-Cola collaborated with OpenAI to release one of its first AI-generated commercials, called “Masterpiece,” which showed paintings and sculptures in an art museum come to ...
Marketing analysts have noted Coca-Cola's strategy of marrying the idea of happiness and universal love of the product illustrated by the song. [ 20 ] [ 21 ] The commercial has continued receiving accolades; in 2000, Channel 4 and The Sunday Times ranked the advertising jingle 16th in the 100 Greatest TV Ads while in 2005, ITV ranked the ...