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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
It was in 2010 at the New York City Ballet when Brandon Stirling Baker, the lighting designer of Broadway’s “Illinoise” met Justin Peck, the director and choreographer. One of the first ...
Proper lighting can enhance task performance, improve the appearance of an area, or have positive psychological effects on occupants. Indoor lighting is usually accomplished using light fixtures, and is a key part of interior design. Lighting can also be an intrinsic component of landscape projects.
In a study done on the effect of lighting intensity on delta waves, a measure of sleepiness, high levels of lighting (1700 lux) showed lower levels of delta waves measured through an EEG than low levels of lighting (450 lux). This shows that lighting intensity is directly correlated with alertness in an office environment. [18]
The history of electric light is well documented, [11] and with the developments in lighting technology the profession of lighting developed alongside it. The development of high-efficiency, low-cost fluorescent lamps led to a reliance on electric light and a uniform blanket approach to lighting, but the energy crisis of the 1970s required more design consideration and reinvigorated the use of ...
Office for Visual Interaction (OVI) is an architectural lighting design firm founded in 1997 by Jean Sundin and Enrique Peiniger. Based in New York City, OVI specializes in lighting & daylighting design for international projects of varying scales and types, including urban master plans, cultural and civic buildings, hospitality works, and product design.