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  2. Reach (advertising) - Wikipedia

    en.wikipedia.org/wiki/Reach_(advertising)

    Since reach is a time-dependent summary of aggregate audience behavior, reach figures are meaningless without a period associated with them: an example of a valid reach figure would be to state that "[example website] had a one-day reach of 1565 per million on 21 March 2004" (though unique users, an equivalent measure, would be a more typical ...

  3. Gross rating point - Wikipedia

    en.wikipedia.org/wiki/Gross_rating_point

    However, total reach is not always 100%. If an average of 12% of the people view each episode of a television program, and an ad is placed on 5 episodes, then the campaign has 12 × 5 = 60 GRPs. If 50% view three episodes, that's 150 GRPs.

  4. Media planning - Wikipedia

    en.wikipedia.org/wiki/Media_planning

    Reach - expressed as a percentage, reach is the number of individuals (or homes) to expose the product to through media scheduled over a period of time. Frequency - using specific media, how many times, on average, should the individuals in the target audience be exposed to the advertising message? It takes an average of three or more exposures ...

  5. Frequency (marketing) - Wikipedia

    en.wikipedia.org/wiki/Frequency_(marketing)

    The effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. The subject of effective frequency is quite controversial. Many people have their own definition on what this phrase means.

  6. US asks court to reject TikTok's bid to stave off law that ...

    www.aol.com/news/us-asks-court-reject-delay...

    800-290-4726 more ways to reach us. Sign in ... The Justice Department said the court should not delay the law's effective date arguing "continued Chinese control of the TikTok application poses a ...

  7. Social media reach - Wikipedia

    en.wikipedia.org/wiki/Social_media_reach

    Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. [1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms.

  8. Refinance rates for Thursday, December 19, 2024 - AOL

    www.aol.com/finance/mortgage-and-refinance-rates...

    800-290-4726 more ways to reach us. Sign in. Mail. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Mail. Sign in. Subscriptions; Animals. ... Effective August 17 ...

  9. 30 Times People Encountered A Celebrity And It Was An ... - AOL

    www.aol.com/30-people-reveal-nicest-hollywood...

    800-290-4726 more ways to reach us. Sign in. Mail. 24/7 Help. ... prompted me to write about him on Threads was an Instagram Reel of Leonardo DiCaprio on the Jumbotron hiding his face vs. Jeff ...