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2. Social CRM - Wikipedia

   en.wikipedia.org/wiki/Social_CRM

   Social engagement with prospects: Social CRM tools allow businesses to better engage with their customers by, for example, listening to sentiments about their products and services. Social customer service: Ownership of social media is shifting away from Marketing and Communication as engagement increasingly relates to inbound customer service ...

3. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   The gamification of customer service environments includes providing elements found in games like rewards and bonus points to customer service representatives as a method of feedback for a job well done. [46] Gamification tools can motivate agents by tapping into their desire for rewards, recognition, achievements, and competition. [47]

4. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

5. eCRM - Wikipedia

   en.wikipedia.org/wiki/ECRM

   However, since communications is the central aspect of customer relations activities, many opt for the following definition of mCRM: "communication, either one-way or interactive, which is related to sales, marketing and customer service activities conducted through mobile medium for the purpose of building and maintaining customer ...

6. Marketing information system - Wikipedia

   en.wikipedia.org/wiki/Marketing_information_system

   A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."

7. LiveChat - Wikipedia

   en.wikipedia.org/wiki/LiveChat

   LiveChat is an online customer service software with online chat, help desk software, and web analytics capabilities. [1]It was first launched in 2002 [2] [3] and is currently developed and offered in a SaaS (software as a service) business model by Text.