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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  3. Digital transformation - Wikipedia

    en.wikipedia.org/wiki/Digital_transformation

    Digital transformation (DT) is the process of adoption and implementation of digital technology [1] [2] [3] by an organization in order to create new or modify existing products, services and operations by the means of translating business processes into a digital format.

  4. Marketing and artificial intelligence - Wikipedia

    en.wikipedia.org/wiki/Marketing_and_artificial...

    Marketing is a complex field of decision making which involves a large degree of both judgment and intuition on behalf of the marketer. [10] The enormous increase in complexity that the individual decision-maker faces renders the decision-making process almost an impossible task. The marketing decision engine can help distill the noise.

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6] Marketing Research does not involve a proven order of steps resulting in an ultimate inference. It is a repeated process that requires a broader outlook.

  7. Business transformation - Wikipedia

    en.wikipedia.org/wiki/Business_transformation

    [2] Others describe Business Transformation as "the process of fundamentally changing the systems, processes, people and technology across a whole business or business unit. As such, a business transformation project is likely to include any number of change management projects, each focused on an individual process, system, technology, team or ...

  8. College Football Playoff format changes: What's potentially ...

    www.aol.com/sports/college-football-playoff...

    Officials describe it as a 4-4-2-2-1+1 model, with the top two seeds receiving a first-round bye. The Big Ten made a similar proposal during meetings in the spring.

  9. Digitalization - Wikipedia

    en.wikipedia.org/wiki/Digitalization

    Digital transformation, the adoption of digital tools to create new or modify existing products, services and operations. Digitization, the conversion of analog information into a digital format; Medical use of Digoxin; Medical use of other Digitalis-based drugs

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