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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]
Netflix named Saint John its new chief marketing officer on June 30, 2020, making her the third CMO for the company in 2019–2020. [27] She was the first Black C-level executive at Netflix. [28] Saint John replaced Jackie Lee-Joe, who left the company for personal reasons. Saint John started the new role in August 2020 [27] and departed in ...
Fewer Fortune 500 companies have a standalone chief marketing officer as the role becomes more data-driven. ... distributing the job's functions to other senior leaders.
As a corporate officer position, the CCO generally reports directly to the chief executive officer (CEO) and is primarily concerned with ensuring the integrated commercial success of an organization. The role typically must combine technical knowledge of the relevant field with strong marketing and business development skills. [1]
Leslie Berland is the Executive Vice President and Chief Marketing Officer of Verizon. [1] ... 2005-2016 she was EVP of global advertising, marketing, ...
After all, Forbes named her the #1 most influential Chief Marketing Officer of 2021, recognizing her 25-year-long career leading boardrooms and closing deals as CMO at companies like Apple ...
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related to: chief marketing officer job descriptions