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Matomo, [2] formerly Piwik (pronounced / ˈ p iː w iː k /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.
Sitejabber is an AI-enabled platform that allows businesses and buyers to interact through online reviews. [1] [2] Sitejabber was founded in 2007 in San Francisco, California and has been described as "the Yelp for websites and online businesses".
Canvas fingerprinting is one of a number of browser fingerprinting techniques for tracking online users that allow websites to identify and track visitors using the HTML5 canvas element instead of browser cookies or other similar means. [1]
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Visitor identification is the most important aspect of usable mobile web analytics and one of the hardest technical aspects to accomplish, primarily because JavaScript and HTTP cookies are so unreliable on mobile browsers. As a result, some mobile web analytics solutions only detect or count user visits per day.
It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or creates user behaviour profiles. [2] It helps gauge traffic and popularity trends, which is useful for market research.
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The result was more accurate web visitor data. [3] Urchin became one of the more popular solutions for website traffic analysis, particularly with ISPs and web hosting providers. This was largely due to its scalability in performance and its pricing model. [4] Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. [5]
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