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A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 US fl oz serving (1,620 kJ/L), 8 fewer than a regular Budweiser.
The proportion of beer drinkers who no longer buy Bud Light fell to 19% in August from 21% in July. The percentage of people buying less Bud Light was reduced by 1.7% while the percentage buying ...
The largest decline came from North America, where volume dropped 9.9%, largely due to sales of Bud Light. Sales to retailers and wholesalers were down 13.7% and 10.7%, respectively, in the US.
Light beer, which was introduced on a large scale by Miller Brewing Company in the early 1970s, is a beer made with reduced alcohol and carbohydrate content, and has grown to eclipse many of the original pale lager brands in sales. Bud Light, brewed by Anheuser-Busch InBev, was the top-selling beer in the United States.
Several months later, Bud Light sales are still down 26.9% compared to last year, according to Bump Williams Consulting data, while competitors such as Coors Light continue to get a boost, up 21.3%.
An alcopop (or cooler) is any of certain mixed alcoholic beverages with relatively low alcohol content (e.g., 3–7% alcohol by volume), including: Malt beverages to which various fruit juices or other flavorings have been added; Wine coolers: beverages containing wine to which ingredients such as fruit juice or other flavorings have been added
A 'full quarter' of benefits. While Americans are drinking less Bud Light, they aren't actually drinking less beer. In the week ending May 20, US beer sales growth ticked up 1.9%.
Constellation Brands, Inc. is an American producer and marketer of beer, wine, and spirits.A Fortune 500 company, [3] Constellation is the largest beer import company in the US, measured by sales, [4] and has the third-largest market share (7.4 percent) of all major beer suppliers. [5]