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  2. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...

  3. Cold email - Wikipedia

    en.wikipedia.org/wiki/Cold_email

    Email delivery is the percentage of emails that got successfully delivered to the recipient's email address, regardless of whether it is the main inbox or any other folder, including spam. Email deliverability is especially important for cold email senders because their goal is to have their email delivered to the recipients' main inbox.

  4. Growth hacking - Wikipedia

    en.wikipedia.org/wiki/Growth_hacking

    Growth hacking is a subfield of marketing focused on the rapid growth of a company. It is referred to as both a process and a set of cross-disciplinary (digital) skills. The goal is to regularly conduct experiments, which can include A/B testing, that will lead to improving the customer journey, and replicate and scale the ideas that work and modify or abandon the ones that do not, before ...

  5. Mailjet - Wikipedia

    en.wikipedia.org/wiki/Mailjet

    The platform utilizes tools to ensure the deliverability of emails, including managing sender reputation and provision of authentication certificates. [4] Mailjet claims to be GDPR compliant and can be integrated with different CMS and e-commerce platforms. [4] In 2011, the company raised €2.5 million from Alven Capital.

  6. Bounce message - Wikipedia

    en.wikipedia.org/wiki/Bounce_message

    Users may receive erroneous bounce messages about messages they never actually sent. This can happen in particular in the context of email spam or email viruses, where a spammer (sender) may forge a message to another user (intended recipient of spam), and forges the message to appear from yet another user (a third party). If the message cannot ...

  7. Anti-spam techniques - Wikipedia

    en.wikipedia.org/wiki/Anti-spam_techniques

    Various anti-spam techniques are used to prevent email spam (unsolicited bulk email).. No technique is a complete solution to the spam problem, and each has trade-offs between incorrectly rejecting legitimate email (false positives) as opposed to not rejecting all spam email (false negatives) – and the associated costs in time, effort, and cost of wrongfully obstructing good mail.

  8. Email - Wikipedia

    en.wikipedia.org/wiki/Email

    Email (short for electronic mail; alternatively spelled e-mail) is a method of transmitting and receiving messages using electronic devices.

  9. Feedback loop (email) - Wikipedia

    en.wikipedia.org/wiki/Feedback_loop_(email)

    Spencer sends a message to Alice. Alice complains to Isaac (her ISP or MP) about the message, e.g. by hitting the report spam button.; Isaac encapsulates the message as either an Abuse Reporting Format MIME part, or (less commonly) a standalone message/rfc822 MIME part, and sends it to Spencer if Spencer has signed up to receive that feedback.