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Social media has a profound effect on elections. [77] Oftentimes, social media compounds with the mass media networks such as cable television. For many individuals, cable television serves as the basis and first contact for where many get their information and sources.
This approach can affect political participation and election outcomes by shaping opinions and encouraging political involvement. [3] Additionally, social media usage in political campaigns has become increasingly significant due to its communal and interactive nature, as users engage in discussions, share endorsements, and participate in ...
Social media caused many controversies during the 2020 election. During the 2020 election, social media was the primary source of the spread of false information. Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs.
The accessibility of social media allows public opinion to be formed by a broader range of social movements and news sources. Gunn Enli identifies the Internet's effect on public opinion as being “characterised by an intensified personalisation of political advocacy and increased anti-elitism, popularisation and populism”. [ 16 ]
Overall, the relationship between mass media and American politics is complex and multifaceted, with the media playing a significant role in shaping political agendas and influencing public opinion, but its influence is also contingent and can be influenced by other factors.
[1] Obama's adoption of social media for political campaigning has been compared to Franklin D. Roosevelt and John F. Kennedy's adoption of the radio and television media for communication with the American public. For this reason, Obama has been dubbed by some as "the first social media president." [2]
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[7] [8] [9] Social media users may read a set of news that differs slightly from what newspaper editors prioritize in the print press. [10] A 2019 study found that Facebook and Twitter users are more likely to share politics, public affairs, and visual media news. [11] Typically social media users circulate more towards posting about negative news.