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For the first portion of the list, see List of words having different meanings in American and British English (A–L). Asterisked (*) meanings, though found chiefly in the specified region, also have some currency in the other dialect; other definitions may be recognised by the other as Briticisms or Americanisms respectively. Additional usage ...
List of American words not widely used in the United Kingdom; List of British words not widely used in the United States; List of South African English regionalisms; List of words having different meanings in American and British English: A–L; List of words having different meanings in American and British English: M–Z
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. [1] When developing a brand language, word choice and tone are the two fundamental ...
Brand extension is the system of employing a current brand name to enter a different product class. Having a strong brand equity allows for brand extension; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc ...
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