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The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes.Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no ...
List of most valuable brands; List of paracetamol brand names; List of pen types, brands and companies; List of piano brand names; List of Procter & Gamble brands; List of renamed products; List of Romanian brands; List of Royal Enfield motorcycles; List of sewing machine brands; List of Slovenian brands; List of smart cards; List of toy ...
This article is a list of notable brand name food products that are presently produced as well as discontinued or defunct, organized by the type of product. This list ...
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
When the communications objectives depend on brand recognition, the creative execution must show the brand packaging or a recognizable brand name. However, when the communications objectives rely on brand recall, the creative execution should encourage strong associations between the category and the brand. [27]
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