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A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. [1] [2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.
Safiya Nygaard (born July 16, 1992) [1] [2] is an American YouTuber.She gained prominence through her work with BuzzFeed, creating the series LadyLike.She is now known for her solo YouTube channel, containing content such as her Bad Makeup Science series.
Bailey Brooke Sarian (born November 26, 1988) is a YouTuber known for her video series Murder, Mystery & Makeup and podcast Dark History. She is considered to have been the founder of the “ true crime makeup” genre of YouTube videos.
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In October 2019, she launched a cosmetic line named Tati Beauty, with her first product being a textured neutrals eye shadow palette. [12] In November 2021, Westbrook announced that Tati Beauty was closing in an almost nine-minute video titled "Why I'm Closing Tati Beauty", citing the COVID-19 pandemic and legal troubles.
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James Charles Dickinson (born May 23, 1999) is an American beauty YouTuber and makeup artist. While working as a local makeup artist in his hometown of Bethlehem, New York, Charles started a YouTube channel, where he began uploading makeup tutorials.