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  2. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.

  3. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  4. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  5. 9 Attention-Grabbing Cover Letter Ideas - AOL

    www.aol.com/news/9-attention-grabbing-cover...

    Use a specific design, but tailor your language. For premium support please call: 800-290-4726 more ways to reach us

  6. Outline of advertising - Wikipedia

    en.wikipedia.org/wiki/Outline_of_advertising

    The following outline is provided as an overview of and topical guide to advertising: Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers.

  7. Sales presentation - Wikipedia

    en.wikipedia.org/wiki/Sales_presentation

    Usually the first sentence of a sales pitch is supposed to be either an attention-grabbing statement or a positive statement introducing the best information about the provider of goods or service. A method is usually selected depending on available attention span from the prospective client.

  8. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Television has since its inception dominated the advertising media scene, due to its combination of visual and aural stimulation, allowing for greater attention grabbing and more effective transmission of messages than other forms of media. It has a few disadvantages: television commercials suffer from being "zipped" and zapped".

  9. Priceless (advertising campaign) - Wikipedia

    en.wikipedia.org/wiki/Priceless_(advertising...

    The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [ 8 ] The purpose of the campaign is to position Mastercard as a friendly credit card company with a sense of humor, as well as responding to the public's worry that everything is being commodified and that people are ...

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