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  2. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  3. Sensory overload - Wikipedia

    en.wikipedia.org/wiki/Sensory_overload

    Sensory overload is common among consumers as many corporations compete with each other especially when advertising. Advertisers use attention-grabbing colours, words, sounds, textures, designs and much more. [33] This can influence the consumer, as they will be drawn to a product that is more attention grabbing. [33]

  4. Hard sell - Wikipedia

    en.wikipedia.org/wiki/Hard_sell

    An advertisement will contain a forceful, loud slogan to grab buyers' attention, or a salesperson will be very persistent, cornering their buyer into purchasing the product they are selling. In a hard sell, the advertisement or seller will focus heavily on the quality of the product and explain how purchasing such a product will be a rational ...

  5. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.

  6. Clickbait - Wikipedia

    en.wikipedia.org/wiki/Clickbait

    Clickbait (also known as link bait or linkbait) [2] is a text or a thumbnail link that is designed to attract attention and to entice users to follow ("click") that link and view, read, stream or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading.

  7. Brand language - Wikipedia

    en.wikipedia.org/wiki/Brand_language

    Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. [1] When developing a brand language, word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement.

  8. Lead paragraph - Wikipedia

    en.wikipedia.org/wiki/Lead_paragraph

    In journalism, the failure to mention the most important, interesting or attention-grabbing elements of a story in the first paragraph is sometimes called "burying the lead". Most standard news leads include brief answers to the questions of who, what, why, when, where, and how the key event in the story took place.

  9. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The importance of attracting the attention of the reader as the first step in copywriting was recognized early in the advertising literature as is shown by the Handbook for Advertisers and Guide to Advertising: The first words are always printed in capitals, to catch the eye, and it is important that they should be such as will be likely to ...