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For the first time in 9 quarters, Coke reported a 1 percent increase in global net revenue, which was aided by a 6 percent increase in revenue in North America.
Prolonged success boils down to a few subtle factors—but surprisingly, ... Consider Coca-Cola’s New Coke, a historic blunder that in 1985 infuriated the nation like no other marketing strategy ...
Coca-Cola (NYS: KO) is seemingly on top of the world. Its brand power is indisputable, and its global presence is massive. ... Still, despite Coke's past success, demand for its core product, soda ...
Coca-Cola (), or Coke, is a cola soft drink manufactured by the Coca-Cola Company.In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. [1]
In a success story on Coca-Cola's online public relations portal, entitled "The Olive Targets Tap Water & WINS", Coca-Cola described the purpose, implementation, and success in reducing "tap water incidence". Coca-Cola stated that customers chose tap water out of habit, and that selling alternative beverages would increase guest satisfaction: [10]
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition ...
Strong demand, improved price mix, recovery across markets and solid volume are likely to have driven Coca-Cola's (KO) Q4 performance. Inflationary costs across the industry are expected to have hurt.
Coca-Cola sponsored the 1965 airing of the television special "A Charlie Brown Christmas". [163] Coca-Cola also sponsored the popular Fox singing-competition series American Idol from 2002 until 2014. [164] Coca-Cola was a sponsor of the nightly talk show on PBS, Charlie Rose in the US. [165]