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In 2013, OC for the first time became the largest selling whisky in the world by overtaking Johnnie Walker. [1] It sold 23.8 million cases in 2013 which was 15% of the liquor market share of India. As per 2013 sales, OC was the third largest selling spirit brand in the world, while Smirnoff vodka was on the top spot. [10]
An advertisement for Bagpiper whisky on a building in Pondicherry. As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent.
It is similar to a blended whisky flavored with pot still malt whisky, but the neutral spirits used as base are distilled from molasses instead of grain. The brand uses tamper-proof bottles. It also introduced whisky in Tetra Pak. Bagpiper was the seventh largest selling spirits brand by volume in 2010, according to London-based liquor research ...
The brand held a market share of 44% in the premium whisky segment of the Indian market, with another USL (then SWC) brand Royal Challenge grabbing 49% of market share. [22] Antiquity and Seagram's Blenders Pride were the highest selling whisky brands in the super-premium Indian Made Foreign Liquor (IMFL) category in 2002-03. [23]
Royal Stag, also known as Seagram's Royal Stag, is an Indian whisky launched in 1995. It is available in many countries across the world in various pack sizes. It is Pernod Ricard's best selling brand by volume. It is a blend of grain spirits and imported Scotch malts. It is commonly available in 1 L, 750 mL, 375 mL and 180 mL bottles and also ...
This is a list of whisky brands arranged by country of origin and style. Whisky (or whiskey) [ 1 ] is a type of distilled alcoholic beverage made from fermented grain mash . Different grains are used for different varieties, including barley , malted barley , rye , malted rye, wheat , and corn .
McDowell's No.1 Reserve Whisky was launched in 1968 and is a blend of imported scotch and Indian malt whiskies. [12] It is sold in several countries outside India, including Africa, Canada, the Far East, Japan, the Middle East, and the United Arab Emirates.
Indian-made foreign liquor (IMFL) is the official term used by governments, businesses and media in India to refer to all types of liquor manufactured in the country other than indigenous alcoholic beverages such as feni, toddy, arrack and others.