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In Marxist philosophy, cultural hegemony is the dominance of a culturally diverse society by the ruling class who shape the culture of that society—the beliefs and explanations, perceptions, values, and mores—so that the worldview of the ruling class becomes the accepted cultural norm. [1]
Media hegemony is a perceived process by which certain values and ways of thought promulgated through the mass media become dominant in society. It is seen in particular as reinforcing the capitalist system. Media hegemony has been presented as influencing the way in which reporters in the media – themselves subject to prevailing values and ...
Hegemony (/ h ɛ ˈ dʒ ɛ m ən i / ⓘ, UK also / h ɪ ˈ ɡ ɛ m ən i /, US also / ˈ h ɛ dʒ ə m oʊ n i /) is the political, economic, and military predominance of one state over other states, either regional or global. [1] [2] [3] In Ancient Greece (ca. 8th BC – AD 6th c.), hegemony denoted the politico-military dominance of the ...
Marxist cultural analysis is a form of cultural analysis and anti-capitalist cultural critique, which assumes the theory of cultural hegemony and from this specifically targets those aspects of culture that are profit driven and mass-produced under capitalism.
Cultural imperialism often uses wealth, media power and violence to implement the system of cultural hegemony that legitimizes imperialism. Cultural imperialism may take various forms, such as an attitude, a formal policy, or military action—insofar as each of these reinforces the empire's cultural hegemony.
"Hegemony" was conceptualized by Karl Marx and Antonio Gramsci, a Marxist social philosopher who lived in Mussolini's Italy. Because Gramsci was a Marxist, he subscribed to the basic Marxist premise of the dialectic and therefore the contradiction. In his writings Gramsci claims that intellectuals create both hegemony and counter-hegemony.
Quijano writes, "Europe’s hegemony over the new model of global power concentrated all forms of the control of subjectivity, culture, and especially knowledge and the production of knowledge under its hegemony. [13]" This resulted in a simultaneous denial of knowledge production to the conquered peoples and repression of traditional modes of ...
Rather, hegemony can operate through the formation of exemplars of masculinity, symbols that have cultural authority despite the fact that most men and boys cannot fully live up to them. [3] Hegemonic masculinity imposes an ideal set of traits which stipulate that a man can never be unfeminine enough.