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In omnichannel retailing, one main backend handles all the customer data whether on the Web, mobile or a brick and mortar store. [ 19 ] Customers tend to be looking for information in the physical store and at the same time they are getting additional information from their mobile devices about offers and possibly better prices.
Omnichannel retail strategy, originally also known in the U.K. as bricks and clicks, [citation needed] is a business model by which a company integrates both offline and online presences, sometimes with the third extra flips (physical catalogs).
Coworking is a related trend in flexible workspaces that places an emphasis on users interacting with each other to create an organizational culture without working for the same company. Similar to virtual offices, coworking venues offer serviced workspaces and customers can use these on an as-needed basis.
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An online office suite, online productivity suite or cloud office suite is an office suite offered in the form of a web application, accessed online using a web browser.This allows people to work together worldwide and at any time, thereby leading to web-based collaboration and virtual teamwork.
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Multichannel marketing does not only use web 2.0 forms but also integrates media convergence models, targeting customer interaction through different platforms such as via text messaging, on a website, email, online video campaigns, [5] GPS to track the location of a customer and their proximity to the product or service.
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