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If the numbers were preceded by the letter "R", then the poster was from a re-release of the film. One good example is Star Wars ; its original release number is "77/21", meaning it was released in the year 1977 and was the 21st movie assigned a stock number for that year.
A one sheet is a specific size (typically 27 by 41 inches (69 cm × 104 cm) before 1985; 27 by 40 inches (69 cm × 102 cm) after 1985) of film poster advertising. Multiple one-sheets are used to assemble larger advertisements, which are referred to by their sheet count, including 24-sheet [ 9 ] billboards , and 30-sheet billboards.
The world's first film poster (to date), for 1895's L'Arroseur arrosé, by the Lumière brothers Rudolph Valentino in Blood and Sand, 1922. The first poster for a specific film, rather than a "magic lantern show", was based on an illustration by Marcellin Auzolle to promote the showing of the Lumiere Brothers film L'Arroseur arrosé at the Grand Café in Paris on December 26, 1895.
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Unlike book art and film posters, television key art is horizontal and is most often produced at 16:9 ratio. [8]Netflix state that their research indicates that people focus on key art for 1.8 seconds, and that such artwork is the biggest influence upon their viewers' decisions to engage with content. [9]
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The "billing block" is the "list of names that adorn the bottom portion of the official poster (or 'one sheet', as it is called in the movie industry) of the movie". [24] In the layout of film posters and other film advertising copy, the billing block is usually set in a highly condensed typeface (one in which the height of characters is ...
Mosters also must partly or fully use elements of the original movie poster it is based on and can only take place within the poster, it cannot use live action from the movie, must be under 20 seconds and must end with the same still image of the original poster. [6] They are also designed to give moviegoers a teaser with regards to the movie [4]