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  2. How to Use Facebook to Build a Small Business Into a ... - AOL

    www.aol.com/finance/facebook-build-small...

    Here's how you can use Facebook advertising to create and maintain a successful enterprise. ... Posting regularly will support your marketing campaigns. If someone is new to seeing your brand from ...

  3. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social media advertising has also been used for political campaigns. For example, social media played a significant role in the 2008 presidential race. Videos that involved both Barack Obama and John McCain were able to garner 1.45 billion views. [26] Some of those views and videos could have influenced one's voting decision.

  4. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  5. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  6. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    [citation needed] A unique model for teaching advertising is the student-run advertising agency, where advertising students create campaigns for real companies. [114] Organizations such as the American Advertising Federation establish companies with students to create these campaigns. [citation needed]

  7. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    The ads had been shown by Google in response to a search for Honda Australia. The ACCC said the ads were deceptive, as they suggested Carsales was connected to the Honda company. The ruling was later overturned when Google appealed to the High Court of Australia. Google was found not liable for the misleading advertisements run through AdWords ...

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