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A promotional bottle of water from Porsche of Ocala in Ocala, Florida. Sales of the US promotional products industry totaled $24 billion in 2017 and growing at a rate of 2.5 percent since 2012, according to statistics released by IBISWorld. [7] There are 26,413 business in this category and they employ 392,820 people across the United States. [7]
Chéret developed a new lithographic technique that better suited the needs of advertisers: he added a lot more colour which, in conjunction with innovative typography, rendered the poster much more expressive. Chéret is said to have introduced sexuality in advertising or, at least, to have exploited the feminine image as an advertising ploy.
Images can often be improved – or even transformed – by using graphics software such as Photoshop or the free GIMP and Paint.NET applications. Many other programs also have photo-enhancing tools, including facilities for semi-automatic image enhancement, so that you need only click a button, or choose a thumbnail, to have a positive effect on image quality.
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“I think of it as authenticity, like a Polaroid image,” Adam agrees. “You’re not taking a Polaroid because it’s the best quality, or that it’s going to hold up for decades and decades ...
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