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This campaign featured musicians Jay-Z, Nelly, Daddy Yankee, and 50 Cent; athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly Holmes, Iker Casillas, and Yao Ming; actors Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams. In 2010, Reebok's "I Am What I Am" Campaign was repeated, aimed at the 15-20 age group.
The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [4] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...
Indeed, Old Lions became the most successful interactive television campaign ever released; over 429,000 people clicked through to view additional content, double the number achieved by competing interactive campaigns launched by Budweiser and Carling in the run-up to the World Cup. Over 87% of viewers who clicked through spent more than a ...
Mauka Mauka is a 2015 Indian television advertisement campaign created by Star Sports India to promote its broadcast of the 2015 Cricket World Cup.Although initially planned as a standalone advert for the India–Pakistan group stage match, following the overwhelming positive response for the first video, the channel made a series of adverts for each of India's matches at the 2015 World Cup.
McDonald's has now become commonplace as a go-to for late night food (especially with the launch of an all-day breakfast menu last year). But in the 80s, the company needed a way to bring people ...
Prado's music has also been in used in previous Guinness advertisements such as the successful Anticipation and Swimblack. Whilst the previous advertisement in the campaign, Surfer, was a success, Bet on Black saw a return to the style of the campaign's inaugural advertisement, Swimblack, featuring a championed sports race and music by Pérez ...
In 2011, Fortune even rounded up the Fortune 500 CEOs who were most successful on the playing field, with Samuel J. Palmisano, IBM’s former CEO; Walter E. Robb, Whole Foods former CEO; and ...
Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. [7] Sports marketing is divided into three sectors.