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2. Lighthouse (software) - Wikipedia

   en.wikipedia.org/wiki/Google_Lighthouse

   Recent versions of Lighthouse offer insights into how to optimize the Core Web Vitals metrics (which is one of the signals used by Google's algorithm to rank pages [6]), as announced by Google engineer Addy Osmani in 2021. [7] As of now, Google uses three parameters to measure Core Web Vitals compliance, which are: Largest Contentful Paint

3. Search engine optimization metrics - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization...

   Alexa Traffic Rank is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. A site's ranking is based on a combined measure of Unique Visitors and Pageviews. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day.

4. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

5. Semrush - Wikipedia

   en.wikipedia.org/wiki/Semrush

   Oleg Shchegolev and Dmitri Melnikov started out as SEO enthusiasts, interested in industry developments and new technologies, and wanted to create a tool to identify market trends and industry best practices. [10] The software was released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company in 2007, [15] before ...

6. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

7. RankBrain - Wikipedia

   en.wikipedia.org/wiki/RankBrain

   In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm, after with links and content, [2] [3] out of about 200 ranking factors. [4] whose exact functions in the Google algorithm are not fully disclosed. As of 2015, "RankBrain was used for less than 15% of queries."