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The efficient use of a CRM benefits your business in several ways. Almost 60% of respondents to a Salesforce-Forrester survey said, “A more effective CRM system would allow them to have better ...
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Prophet is an integrated growth consulting firm that specializes in strategy, transformation, innovation, branding, marketing, and design. The firm is headquartered in San Francisco and has offices in the United States, Europe, and Asia. [ 1 ]
These central benefits of CRM will be connected hypothetically to the three kinds of equity, which are relationship, value, and brand, and in the end to customer equity. Eight benefits were recognized to provide value drivers. [36] Enhanced ability to target profitable customers. Integrated assistance across channels.
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