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Originally founded 1976, Underalls was a brand of undergarments for women manufactured by the Hanes hosiery and underwear company of North Carolina and marketed in the United States, Canada, and Mexico. The original product was noted for being a combination of pantyhose and panties together, to prevent panty lines.
Panties are women's form-fitting underpants. Typical components include an elastic waistband , a crotch panel to cover the genitalia (usually lined with absorbent material such as cotton ), and a pair of leg openings that, like the waistband, are often made of elastomer .
According to Hanes marketing director John Wigodsky, women purchased fashion briefs for their husbands for aesthetic reasons, and therefore fashion briefs became more popular with men. [1] In 1990 Tom Zucco of the Tampa Bay Times interviewed menswear sellers: one worker stated that about 50% of the underpants sold were white briefs.
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On July 15, 2016, Hanes acquired the Australian-based clothing and underwear and clothing company Pacific Brands [13] In October 2017, Hanes announced a $60 million acquisition of Norcross, GA based Alternative Apparel. [14] In 2018, the company opened its first brick-and-mortar Champion brand retail store in Los Angeles. [15]
Pacific Brands Underwear Group, known under its core brand Bonds, was an Australian manufacturer and is now a subsidiary of Hanesbrands. It is an importer of men's, women's and children's underwear and clothing. The head office is located at 115 Cotham Rd in Kew, Melbourne. They sell a range of clothing including underwear and sleepwear.
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