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  2. Web strategy - Wikipedia

    en.wikipedia.org/wiki/Web_strategy

    Depending on the business maturity, immediate needs, and long-term goals, the programme should yield different results. e.g. if the business is only starting to tap into the online space, then the web strategy programme will outline how the business should position itself online, what online media it should use to spread its message, how it should communicate with the customers, what services ...

  3. Search engine - Wikipedia

    en.wikipedia.org/wiki/Search_engine

    Web search engine submission is a process in which a webmaster submits a website directly to a search engine. While search engine submission is sometimes presented as a way to promote a website, it generally is not necessary because the major search engines use web crawlers that will eventually find most web sites on the Internet without ...

  4. Enshittification - Wikipedia

    en.wikipedia.org/wiki/Enshittification

    Enshittification, also known as crapification and platform decay, is the term used to describe the pattern in which online products and services decline in quality over time.

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  6. AOL Search FAQs - AOL Help

    help.aol.com/articles/aol-search-faqs

    AOL Search provides extensive search results along with convenient one-click access to relevant web content, including web results, images, videos, maps, and more. It offers a complete search experience by delivering a diverse range of results in a single search, eliminating the need for additional search queries.

  7. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. [20] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad ...

  8. World Wide Web - Wikipedia

    en.wikipedia.org/wiki/World_Wide_Web

    The results of a search for the term "lunar eclipse" in a web-based image search engine. A web search engine or Internet search engine is a software system that is designed to carry out web search (Internet search), which means to search the World Wide Web in a systematic way for particular information specified in a web search query.

  9. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.