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This illustration has been reduced in size. See actual sizes. Ad sizes have been standardized to some extent by the IAB. Prior to the IAB standardization, banner ads appeared in over 250 different sizes. [16] However, some websites and advertising networks (outside the Eurosphere or North America) may not use any or all of the IAB base ad sizes.
To help to better select the right format for the type of ad, Interactive Advertising Bureau has realized a Display Standard Ad Unit Portfolio that works as a guideline that can be followed by the creatives. The IAB ad sizes as of 2007 are : [16] Rectangles and Pop-Ups [a] Medium rectangle: 300 x 250; Square pop-up: 250 x 250; Vertical ...
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