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Naturalistic observation has both advantages and disadvantages as a research methodology. Observations are more credible because the behavior occurs in a real, typical scenario as opposed to an artificial one generated within a lab. [6] [5] Behavior that could never occur in controlled laboratory environment can lead to new insights. [5]
Researchers utilizing the observational method can exert varying amounts of control over the environment in which the observation takes place. This makes observational research a sort of middle ground between the highly controlled method of experimental design and the less structured approach of conducting interviews.
Observational data forms the foundation of a significant body of knowledge. Observation is a method of data collection and falls into the category of qualitative research techniques. There are a number of benefits of observation, including its simplicity as a data collection method and its usefulness for hypotheses.
Observational research is a method of data collection that has become associated with qualitative research. [1] Compared with quantitative research and experimental research, observational research tends to be less reliable but often more valid [citation needed]. The main advantage of observational research is flexibility.
Observational study, can be naturalistic (see natural experiment), participant or controlled. Program evaluation; Quasi-experiment; Self-report inventory; Survey, often with a random sample (see survey sampling) Twin study; Research designs vary according to the period(s) of time over which data are collected:
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Thus, natural experiments are observational studies and are not controlled in the traditional sense of a randomized experiment (an intervention study). Natural experiments are most useful when there has been a clearly defined exposure involving a well defined subpopulation (and the absence of exposure in a similar subpopulation) such that ...
This fact gives naturalistic observational research a high ecological validity. [11] During naturalistic observations, researchers can avoid interfering with the behavior they are observing by using unobtrusive methods, [15] if needed. Both types of observational methods are designed to be as reliable as possible.