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When Crocodile attempted to apply for a trademark in mainland China, however, Lacoste filed lawsuits in 1998 in both Hong Kong and Beijing, asking for a 3.5-million-yuan compensation. [12] [16] Lacoste alleged that as part of their distribution agreement, Crocodile promised to not use any logo similar to Lacoste's outside of Hong Kong. [5] [15]
In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...
René Lacoste Foundation is a community program developed to help children be able to play sports in school. In March 2016, the company opened a new flagship store on Fashion Street in Budapest. [14] In 2017, tennis player Novak Djokovic was named brand ambassador and "the new crocodile" (next to Rene Lacoste) for Lacoste. This obligation ...
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Izod of London became most notable for its pairing with the Lacoste shirt company from 1952 to 1993. Vincent Draddy began to license the Lacoste shirt to add prestige to the Izod line, but he could not find a market for the then-expensive $8.00 retail price (around equivalent to $92 in 2023).
Frame (stylized as FRAME) is an American fashion-retail company that designs and sells high-end clothing for men and women. [ 1 ] [ 2 ] [ 3 ] The company is known for its denim jeans and hand bags sold at retail outlets in the United States that were first popular with models Karlie Kloss , Miranda Kerr , and Emily Ratajkowski .
Crocodile International was founded in 1947 in British Singapore by Tan Hian Tsin. [1] Tan is an immigrant from Swatow, China whose family has been involved in the garment trade including the manufacturing of knitting machines. [2] Crocodile would open its first factory in British Hong Kong in 1953. By 2016, the fashion brand has 3,000 outlets ...
Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.
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