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His book TQM for Sales and Marketing Management [3] was the first attempt to explain the theory of TQM in a sales and marketing context. Todd Youngblood, another ex-IBMer, in his book The Dolphin and the Cow (2004) [ 4 ] emphasized "three core principles": continuous improvement of the sales process, metrics to quantitatively judge the rate and ...
An event-driven process chain (EPC) is a type of flow chart for business process modeling. EPC can be used to configure enterprise resource planning execution, and for business process improvement. It can be used to control an autonomous workflow instance in work sharing.
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.
The account manager serves to understand the customer's demands, plan how to meet these demands, and generate sales for the company as a result. [2] Key accounts provide the most business because they contain a small number of clients which contribute a large portion of the company's sales. According to research, sales from a company's key ...
The Workflow Management Coalition, [6] BPM.com [7] and several other sources [8] use the following definition: Business process management (BPM) is a discipline involving any combination of modeling, automation, execution, control, measurement and optimization of business activity flows, in support of enterprise goals, spanning systems, employees, customers and partners within and beyond the ...
A management process is a process of setting goals, planning and/or controlling the organising and leading the execution of any type of activity, [1] such as: A project (project management process), [2] or; A process (process management process, sometimes referred to as the process performance measurement and management system) [3]
The general management system focuses on specific work-knowledge and direct solutions for cost and budget; on the other hand, process based management applies these financial measurements but in an operational way considering how each performance affects the company as an amalgam of different processes. As a result of recent advances in ...
A business process modeling of a process with a normal flow with the Business Process Model and Notation. Business process modeling (BPM) is the action of capturing and representing processes of an enterprise (i.e. modeling them), so that the current business processes may be analyzed, applied securely and consistently, improved, and automated.