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Experts say no other app offers the same financial opportunities as TikTok, while creators fear loss of income if it disappears.
According to TikTok’s Economic Impact Report, conducted by Oxford Economics, the platform generated $14.7 billion in revenue for small- and medium-sized businesses in the U.S. in 2023. In total ...
TikTok's loss could be its rivals' gain if the ... 10% of the time users would have spent on TikTok that goes to YouTube would add $400 million to $750 million in ad revenue to the video platform ...
Authored by Oxford Economics, the commissioned study claims TikTok drove $14.7 billion in revenue in a dozen key sectors in the US economy and contributed $24.2 billion to overall GDP in 2023.
In May 2022, TikTok announced TikTok Pulse, an ad revenue-sharing program. It covers the "top 4% of all videos on TikTok" and is only available to creators with more than 100,000 followers. If an eligible creator's video reaches the top 4%, they will receive a 50% share of the revenue from ads displayed with the video. [ 109 ]
TikTok creators face losing their income as a potential US ban looms. In response, some TikTokers are vowing not to pay taxes on their earnings from the app. TikTok supports 224,000 US jobs and ...
In December 2022, Indiana Attorney General Todd Rokita filed two separate lawsuits against TikTok in the Allen County Superior Court in Fort Wayne, Indiana. [12] The first complaint alleged that the platform exposed inappropriate content to minors, and that TikTok "intentionally falsely reports the frequency of sexual content, nudity, and mature/suggestive themes" on their platform which made ...
ByteDance's revenue of $120 billion in 2023 was up about 40% from a year earlier, driven by TikTok's exploding growth, although China accounts for a big portion of the company's sales, the FT ...