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TikTok's loss could be its rivals' gain ... move to Instagram and it monetizes at around 3x the rate of TikTok.” ... would add $400 million to $750 million in ad revenue to the video platform ...
According to TikTok’s Economic Impact Report, conducted by Oxford Economics, the platform generated $14.7 billion in revenue for small- and medium-sized businesses in the U.S. in 2023. In total ...
Experts say no other app offers the same financial opportunities as TikTok, while creators fear loss of income if it disappears.
The bank estimated that for every 10% of TikTok users' time captured by YouTube, the platform would add as much as $750 million in revenue for 2% upside to YouTube's 2026 ad revenue.
Authored by Oxford Economics, the commissioned study claims TikTok drove $14.7 billion in revenue in a dozen key sectors in the US economy and contributed $24.2 billion to overall GDP in 2023.
ByteDance Ltd-owned TikTok has slashed its worldwide revenue targets for 2022 by at least $2 billion, becoming the latest tech giant hit by a global slump in online spending. TikTok CEO Shou Zi ...
ByteDance's revenue of $120 billion in 2023 was up about 40% from a year earlier, driven by TikTok's exploding growth, although China accounts for a big portion of the company's sales, the FT ...
Research shows that TikTok’s userbase essentially doubled between 2020 and 2024. And the U.S. wasn’t even the main driver of this uptick: Indonesia has the most TikTok users in the world ...