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At the time, IBM sold Epson's MX-80 as their IBM 5152. [47] Another technology, inkjet printing, which uses the razor and blades business model (give away the razor handle, make money on the razor blade) [48] has reduced the value of the low cost for the printer: "a price per milliliter on par with liquid gold" for the ink/toner. [49]
The razor and blades business model [1] is a business model in which one item is sold at a low price (or given away) in order to increase sales of a complementary good, such as consumable supplies. It is different from loss leader marketing and product sample marketing , which do not depend on complementary products or services.
A continuous ink system (CIS), also known as a continuous ink supply system (CISS), a continuous flow system (CFS), an automatic ink refill system (AIRS), a bulk feed ink system (BFIS), or an off-axis ink delivery system (OIDS) is a method for delivering a large volume of liquid ink to a comparatively small inkjet printhead. Many business and ...
Custom Ink reported $1 million in sales its first year and $3 million in 2002. [10] The company’s first profit was reported in 2003 with gross revenue of $7 million. [11] In 2005, Inc. Magazine ranked Custom Ink the 55th fastest growing business in the U.S. [12] The company reported $61 million in sales in 2009. [13]
Epson's EcoTank printers offer a refillable ink tank system, which can potentially lower the cost per page compared to traditional ink cartridges, with a higher cost-of-entry. [12] This operates similar to continuous ink system printers, including notifying the user's PC to ensure the tanks do not run dry, which can damage the print head.
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