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A PDF page description can use a matrix to scale, rotate, or skew graphical elements. A key concept in PDF is that of the graphics state, which is a collection of graphical parameters that may be changed, saved, and restored by a page description. PDF has (as of version 2.0) 25 graphics state properties, of which some of the most important are:
APA style (also known as APA format) is a writing style and format for academic documents such as scholarly journal articles and books. It is commonly used for citing sources within the field of behavioral and social sciences , including sociology, education, nursing, criminal justice, anthropology, and psychology.
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
A doppelgänger brand image is a parody logo or narrative intended to highlight ethical issues regarding the product advertised. They are commonly associated with the brand's lack of authenticity, and most are created as a form of individual protest, either posted digitally on social media , or displayed as physical graffiti .
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...
Metadata may be written into a digital photo file that will identify who owns it, copyright and contact information, what brand or model of camera created the file, along with exposure information (shutter speed, f-stop, etc.) and descriptive information, such as keywords about the photo, making the file or image searchable on a computer and/or ...
In relation to brand loyalty, the most important factors are beliefs and attitudes. A belief can be based on real knowledge, faith, or opinion and has the ability to carry an emotional charge. [5] Consumers use beliefs to form a brand image in their minds, and marketers try to either change or enhance people's beliefs to draw them to their ...
If a work is under copyright, there is a long tradition of the author requiring attribution while directly quoting portions of work created by that author. [ 1 ] [ 2 ] An author may formally require attribution required via a license, legally preventing others from claiming to have written the work and allowing a copyright holder to retain ...