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Hertz Global Holdings, Inc. (formerly The Hertz Corporation), known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car , Firefly Car Rental and Thrifty Car Rental .
On December 23, 1997, Chrysler spun off its car rental operations into the Dollar Thrifty Automotive Group with an IPO, as part of an effort to reduce operating expenses at Chrysler. [ 8 ] [ 9 ] [ 10 ] By the end of the 1997 fiscal year, Dollar Thrifty Automotive maintained 872 locations in the United States and employed a staff of 5,400.
The company was founded in 1963 by Kenneth and Helen Walker as "$3.99 Car Rentals" and quickly expanded by purchasing several different car rental companies. In 1984, the various car rental brands were consolidated under the name Advantage Rent a Car. The Walker family sold the company in 2006, and by 2008, it was bankrupt. In 2009, the company ...
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It was the second largest equipment rental company as of 1994. [10] Ford Motor Company considered acquiring HERC in 2002 but opted not to. [11] In 2013, HERC's headquarters were moved from Park Ridge, New Jersey to Estero, Florida. [12] [13] The company generated over $1.5 billion in revenue in 2013, which was 14% of Hertz's total revenue. [14]
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