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The three owners extended Gold's Gym to the franchise system and made licensing out deals all over the USA. Gold's Gym was one of the first companies in the health and fitness industry to franchise, starting in 1980. [17] Using the momentum of its fame it sold licenses for products such as fitness equipment and clothing.
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Joe Gold was known for the personal encouragement he gave trainers, although delivered in sarcastic jabs at their faults. Among Joe Gold's many devotees was Arnold Schwarzenegger, [4] who began working out at the gym in 1968 soon after arriving in the US. Schwarzenegger called Joe Gold "a trusted friend and father figure."
Since 1965, Gold's Gym has developed into a global brand with over 600 locations, expanding to six continents with three million members. [2] More than 70 gyms are company-owned, the rest of the gyms are franchised. Famous personalities such as Arnold Schwarzenegger, [14] Lou Ferrigno and Franco Columbu trained at the original Gold's Gym in ...
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World Gym International LLC is an American fitness center founded in 1976 by Joe Gold during the glory days of "Muscle Beach" in Venice Beach, California. Joe Gold is also the founder of Gold's Gym, another unaffiliated gym chain, which he sold in 1973. [1]
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