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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
The greeting card metaphor was employed early in the life of the World Wide Web. The first postcard site, The Electric Postcard was created in late 1994 by Judith Donath at the MIT Media Lab. [2] It started slowly: 10-20 cards a day were sent in the first weeks, 1000-2000 a day over the first summer, and then it gained momentum rapidly.
This led to various lawsuits between Cookie Jar, American Greetings, and MoonScoop. American Greetings emerged as the victor of the case and retained ownership of the brands. [48] Iconix Group later bought the Strawberry Shortcake brand from American Greetings in February 2015 for (US) $105 million, $10 million more than what was offered by ...
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