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Venida Evans began appearing in a series of IKEA advertisements beginning in 2008 as an invisible, older woman known simply as "The Muse." [2] The commercials were created by Deutsch New York, the ad agency which is responsible for IKEA's advertisements in the United States. [2]
In October 2012, IKEA was criticized in Sweden for airbrushing women out of pictures in catalogues used in Saudi Arabia. [35] In October 2017, a Chinese IKEA commercial, showing a mother scolding her daughter for not "bringing home a boyfriend", was criticized by netizens for "sexist" and discrimination against singles and single women in China.
In 2018, the company's plush toy shark "Blåhaj" was widely used in an internet meme, [258] [259] [260] with social media users posting humorous photos of it in their homes. [261] IKEA has been referenced a number of times in novelty music. In 2003, American musician Jonathan Coulton released the song "IKEA" on the album Smoking Monkey.
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Until the actual launch of IVAR, development of the IVAR backpack was slow as Ivarson was a college student and student-athlete during most of that time. Following graduation from the University of Denver, Ivarson launched IVAR in July 2006 with one single daypack model from an office and warehouse on Bank Street in San Anselmo, California.
By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. [3] As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated. [10] Augmented reality was introduced in the 2013 edition of the catalogue.
In September 2021, Twitter accounts representing IKEA in Ireland and Singapore, in response to customers enquiring about the toy, claimed that Blåhaj would be discontinued in April 2022. [8] Sources later confirmed that it had been out of stock or delisted from IKEA's stores in China, Taiwan, and Singapore. [9]
Inter IKEA Systems B.V. is a holding company fully owned by Inter IKEA Holding and thus Interogo Foundation. It is the company that legally owns all of the IKEA brand's intellectual property (logo, word, trademarks, etc.). [14] Inter IKEA Systems is the IKEA franchisor. The company releases guides and manuals of various parts of the IKEA brand.