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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Indeed, some search engine optimization (SEO) specialists have recommended tactics that violate Wikipedia's policies. Before you think about clever ways to evade Wikipedia's policies, you should be aware that any trick you can think of has probably been tried before, and that sneaky editing leaves a trail an experienced wikisleuth can follow.
PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.
Both permalink and PURL (persistent uniform resource locator) are used as a persistent URL, and redirect to the location of the requested web resource. The main differences in the concepts are about domain name and time scale : PURL uses an independent dedicated domain name, and is intended to last for decades ; permalinks usually do not change ...
Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed [5] for the Apache HTTP Server and NGX PageSpeed [6] for the Nginx) [7 ...
A URL will often comprise a path, script name, and query string. The query string parameters dictate the content to show on the page, and frequently include information opaque or irrelevant to users—such as internal numeric identifiers for values in a database , illegibly encoded data, session IDs , implementation details, and so on.
This is an accepted version of this page This is the latest accepted revision, reviewed on 28 January 2025. Protocol and file format to list the URLs of a website For the graphical representation of the architecture of a web site, see site map. This article contains instructions, advice, or how-to content. Please help rewrite the content so that it is more encyclopedic or move it to ...
SEM includes both paid search results (using tools like Google AdWords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads , pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click ...
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