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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
Electronic Arts completed its estimated $2.1 billion acquisition of mobile game developer Glu Mobile. [35] [36] May 3–24 The trial for the Epic Games v. Apple lawsuit was held. [37] [38] June 12–15 E3 2021 was held as an online event. [39] 29 Sony Interactive Entertainment acquired Housemarque, which became a part of PlayStation Studios ...