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In this case, the jacket proclaimed "YES, this is a 'BLURB'!" and the picture was of a (fictitious) young woman "Miss Belinda Blurb" shown calling out, described as "in the act of blurbing." The name and term stuck for any publisher's contents on a book's back cover, even after the picture was dropped and only the text remained.
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The word "blurb", meaning a short description of a book, film, or other product written for promotional purposes, was coined by Burgess in 1906, in attributing the dust jacket of his book, Are You a Bromide?, to a "Miss Belinda Blurb" depicted "in the act of blurbing". His definition of "blurb" is "a flamboyant advertisement; an inspired ...
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{} (or {{A Short Biographical Dictionary of English Literature}}) is a special case of the template {} because it provides the attribution requested in the plagiarism guideline. So use {} only if text has been copied from A Short Biographical Dictionary of English Literature; otherwise, use the {} template.
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When used together with {{Blurbclose}}, this template will enclose whatever appears between the two in a blue box with rounded corners (on supported browsers) and a colored border. It can be used for quotes or other useful content and it would also fitor match other template elements like sidebars and navbars.