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  2. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer journey mapping is a design tool used to track customers' movements through different touchpoints with the business in question. It maps out the first encounters people may have with the brand and shows the different routes people can take through the different channels or marketing (e.g. online, television, magazine, newspaper).

  3. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Primary uses are to create brand awareness, engage customers by conversation (e.g., customers provide feedback on the firm) and providing access to customer service. [89] Social media's peer-to-peer communication shifts power from the organization to consumers, since consumer content is widely visible and not controlled by the company. [90]

  4. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer support is a range of consumer services to assist customers in making cost-effective and correct use of a product. [ 9] It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [ 9] These services may even be provided at the place in which the customer makes use of ...

  5. Voice of the customer - Wikipedia

    en.wikipedia.org/wiki/Voice_of_the_customer

    It is critical that the product development core team are involved in this process. They must be the ones who take the lead in defining the topic, designing the sample (i.e. the types of customers to include), generating the questions for the discussion guide, either conducting or observing and analyzing the interviews, and extracting and processing the needs statements.

  6. Loaded question - Wikipedia

    en.wikipedia.org/wiki/Loaded_question

    A loaded question is a form of complex question that contains a controversial assumption (e.g., a presumption of guilt ). [ 1] Such questions may be used as a rhetorical tool: the question attempts to limit direct replies to be those that serve the questioner's agenda. [ 2] The traditional example is the question "Have you stopped beating your ...

  7. Interview - Wikipedia

    en.wikipedia.org/wiki/Interview

    t. e. A musician interviewed in a radio studio. A woman interviewing for a job. Athletes interviewed after a race. Street interview with a member of the public. Some interviews are recorded for television broadcast. An interview is a structured conversation where one participant asks questions, and the other provides answers. [ 1] In common ...

  8. Leading question - Wikipedia

    en.wikipedia.org/wiki/Leading_question

    A leading question is a question that suggests a particular answer and contains information the examiner is looking to have confirmed. [1] The use of leading questions in court [ where? ] to elicit testimony is restricted in order to reduce the ability of the examiner to direct or influence the evidence presented.

  9. Job interview - Wikipedia

    en.wikipedia.org/wiki/Job_interview

    A job interview is an interview consisting of a conversation between a job applicant and a representative of an employer which is conducted to assess whether the applicant should be hired. [ 1] Interviews are one of the most common methods of employee selection. [ 1] Interviews vary in the extent to which the questions are structured, from an ...

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