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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [ 1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Items appraised include a sketch of Batman drawn by Bob Kane; a "life-size" doll of Chucky from the Child's Play film series; a vintage figure of Steve Austin from The Six Million Dollar Man; and a set of Dawn of the Dead promotional lobby cards, prompting the staff to consult with the show's first expert guest, popculturist Rob Bruce.
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