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Research. v. t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
The word may also refer to free promotional items dispensed at trade shows, conventions, and similar commercial events. They can also be sold as cheap souvenirs in tourist areas, which are sometimes called "tchotchke shops".
Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions. Corporate giveaway items, sometimes called swag, can be included within product samples and distributed to participants at an event for promotional purposes.
Snow's Home and Garden in Orleans used social media and traditional print media to announce a spring event and draw traffic to their Orleans location.
The expansion of online marketing with regards to promotional giveaways has facilitated the rise of "Freebie sites" that seek to aggregate all promotional free sample offers in one place. These sites will often compile free product samples from all over the World Wide Web and categorize them by type.
Shopping at a thrift store, otherwise known as "thrifting," is a great way to get all the things you want at bargain basement prices -- chances are, your thrift store actually does have a basement...
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